“Accelerating your go-to-market strategy and maximizing ROI by serving omnichannel content with a Headless CMS”
When you circle around choosing a Headless CMS, the options and combinations available out there might seem overwhelming. On the technical side, the development team needs to choose a CMS that fits into their technology stack, enabling them to work with their preferred frameworks. However, there is no dearth of options as well in the Marketing side. Take into consideration to ensure that a Headless CMS is both – operationally fulfilling, and future-proof.
What is a Headless CMS?
A headless CMS is a kind of content management system where the ‘body’ of the content repository is decoupled from the presentation layer head. The reason it is called Headless is because the presentation layer is separated from the body.
The term “Headless” comes from the concept of chopping the “head” (the front end, i.e. the website) off the “body” (the back-end, i.e. the content repository). A headless CMS remains with an interface to add content and a RESTful API (JSON, XML) to deliver content wherever you need it. Due to this approach, a headless CMS does not care about how and where your content gets displayed. A headless CMS has only one focus: storing and delivering structured content.
Why is it Essential to Embrace Headless CMS?
Data is unified into a Single Headless Content Hub
This content infrastructure eliminates the endless work of copy-pasting, enabling enterprises to unify all the content under a single centralized content hub, making editing more lucrative. You just need to change the copy in one place, and it applies that change everywhere the content is located.
- Content-First Always
So, editors traditionally had to wait until the development of a website so that they could start populating it. With headless CMS, the front end and the CMS are separate entities, therefore the content team can start populating the website as soon as the wireframe is ready. The development work can also begin simultaneously for a stronger collaborative and dynamically paced process.
- Flexibility for the Development Team
Since the front end is separate in a Headless CMS, it makes the actual system for managing content via a dynamic API separate. Therefore, rendering full flexibility to the developers in terms of the framework and languages used in the frontend. This enables the designers and developers to trick their creative sting and think outside the box and be more dynamic than developing on a traditional CMS.
- Ease of Content Editing
Another benefit of using this CMS is the simplicity of in the user interface for content editors. Like Gather Content, web pages appear as content items and can be easily edited, added or removed. The usability of a seamless user interface means minimal training must be given to your less tech savvy departments.
Point is: It is not limited to websites
A headless CMS can deliver your content through an API directly to where you need it. Because of the headless approach the content can be used on an iOS app, Android app, TV Apps, eCommerce sites as well as any platform and technology you can think of (yes and even a Windows Phone App) and is therefore a powerful option for mobile and web developers.