Asset Localization Hub

Client

One of world’s biggest software company headquartered in Seattle, USA

Industry

Computer Software

Solution

Marketing Automation

Location

USA

Client Needs

Our client was facing logistic difficulties in supplying marketing assets to global sales teams in their regional languages in a rapid, efficient manner. The challenge was to translate all the content in a significant number of different languages, then print for use in the different countries.

TECHNOLOGYTECHNOLOGYTECHNOLOGY
  • MS .NET Framework
  • SQL-Server
Solution Overview

Key Strategies Implemented

We created convenient, customizable templates that retrieves data based on region, then displays the marketing assets in the requested language. The marketing team now utilizes the assets to create marketing flyers, banners, newsletters and emailers in their own language with customizable fields, as well as select custom values which are applicable to their region. The control panel was appropriately equipped to serve right to left and left to right languages.

This refined solution solved the problem of quickly translating the marketing assets into many different languages. The ease of access to the RAW documents was also convenient when the customer needed to further customize the documents.

Making an impact

Key Results

  • The marketing team now utilizes the assets to create marketing flyers, banners, newsletters and emailers in their own language
  • The control panel was appropriately equipped to serve right to left and left to right languages
  • Ease of access to the RAW documents was also convenient and can be customized as and when