Sales & Marketing Automation

Client

Marketing team of one of the top 10 Hi-Tech companies

Industry

Computer Software

Solution

 Sales & Marketing Automation

Location

USA

Client Needs

Every business starts with the client. Sales & marketing is arguably one of the most critical functions of the organization.

The client has an in-house Sales & Marketing team, and most functions are carried out manually. The challenge was to get a convincing ROI on their daily and quarterly marketing spends. The client needed an Automation of sales & marketing functions to improve effectiveness and achieve better ROI on marketing spend.

TECHNOLOGYTECHNOLOGYTECHNOLOGY
  • MS .NET Framework
Solution Overview

Key Strategies Implemented

Mundrisoft team consulted the client and came up with an automation strategy. We recommended a technology-based solution that automated various pieces of client’s marketing function-

  • Marketing plan creation and approval
  • Campaign management workflow
  • An Advertisement calendars
  • Content approval processes
  • Collateral creation and maintenance
  • Marketing collateral management
Making an impact

Key Results

  • Sales & Marketing activities were organized
  • Consistent Brand Messaging
  • Increase in ROI
  • Cost of campaigns decreased