About the Client
Marketing team of one of US top 10 Hi-Tech companies
The Client Needs
Every business starts with the client. Sales & marketing is arguably one of the most critical functions of the organization.
The client has an in-house Sales & Marketing team, and most functions are carried out manually. The challenge was to get a convincing ROI on their daily and quarterly marketing spends. The client needed an Automation of sales & marketing functions to improve effectiveness and achieve better ROI on marketing spend.
Key Strategies Implemented
Mundrisoft team consulted the client and came up with an automation strategy. We recommended a technology-based solution that automated various pieces of client’s marketing function-
- Marketing plan creation and approval
- Campaign management workflow
- An Advertisement calendars
- Content approval processes
- Collateral creation and maintenance
- Marketing collateral management